What makes craigslist so successful

And that's something that attracts more users towards it. In fact, Craigslist allows users free classified services for posting ads. This makes the brand extremely different from the usual advertising companies. However, when it comes to specific sections for advertising, Craigslist does charge some money that varies according to advertising plan and the geographical location. With Craigslist, users get a wide range of commercial categories where they can list out their ads.

Then when visitors see their preferential advertisement, they can get directly in touch with the user through the given contact information. Craigslist functions as a host for displaying classified ads from different categories including job postings , sales items, housing, business, service Beauty, legal or lesson , and personal. For classified advertising, Craigslist is absolutely free of cost and also for browsing and ad responding.

It charges a definite amount of money in only some specific categories. The main source of revenue for Craigslist is charging the users for listing their ads in some selected categories. The rate varies as per the geographical location and the advertising plan the user opts for. Apart from these specific charges, Craigslist is absolutely free for the users as well as the users and interested candidates. Initially, Craigslist came out with the freemium model that only attracts more customers and increases growth.

The founders did their best in keeping Craigslist an affordable brand for the convenience of its users. To conclude, with time, Craigslist came out as one of the biggest and most successful advertising websites across the globe.

Although the founders keep the numbers hidden, it's quite sure that they earned great profit through their website. In the upcoming years, Craigslist will be seen with advanced business developments in order to emerge more promptly in the marketplace.

Also, it would be providing new channels to the advertising industries as an alternative opportunity. Even though the brand charges so little from the users and has such a simplified charging system, Craigslist still made a remarkable market presence. Craigslist lets users post listings for free but for some specific listings users have to pay a fee.

Craigslist Business Model How does Craigslist make money? Pratyusha Srivastava Sep 20, — 5 min read. FAQ What is Craigslist? Craigslist Website Before we get started with the business model of Craigslist, let's understand what really is Craigslist? Target audience of Craigslist Craigslist targets every community , age group, and gender.

Nothing Business model How does Nothing makes money? Covering 70 countries with more than city-specific sites in 12 languages, Craigslist outdoes the old-fashioned newspaper classifieds, making it possible to go from idea to ad in minutes. Within and among its advertising categories, Craigslist provides just about anything you can imagine, and more than a few things that defy description. Personals, apartment rentals, jobs, volunteer opportunities, vehicles: the list goes on, as do the listings, with more than 60 million ads posted each month, including 1 million job postings.

Craigslist enables you to receive ad responses without your email address becoming public. The default posting preference automatically anonymizes your address so the contact email address to which respondents reply forwards responses without revealing your identity. If you need the security and anonymity of forwarded messages to protect yourself from competitors, Craigslist enables you to search for new employees or look for focus-group members for new product concepts without specifically mentioning your company name.

With the exception of job and apartment-rental postings in select cities, along with therapeutic services ads, Craigslist postings cost nothing to place. You can reach your local market with a targeted ad seeking employees, receive immediate qualified responses and fill the position without paying for an ad placement.

When you create a listing, you have the option of choosing the city on which your listing appears and you can even detail the specific area of the city.

One of the drawbacks of global websites such as eBay is that buying anything large from a seller across the continent can be expensive and impractical. According to Web traffic site TrafficPillar, Craigslist is the 65th most-visited website on the Internet.

This number alone speaks volumes to the site's effectiveness; while it does have its detractors, it's clear that people are visiting Craigslist in vast numbers. There are roughly 7 billion views of Craigslist pages each month by more than 20 million unique viewers.

Although it's never fully possible to tell which Craigslist ads are legitimate and which are not, having the best content possible increases the effectiveness of your Craigslist posting.

Make sure to provide as many details as possible, written in a clear, legible manner and include your business' website if you're posting for a business. The more information you can include in your add, the more its viewers will see that it's authentic.